Differentiation strategy is built on a belief that one needs a clear and unique positioning. Assign specific roles to members of groups based on strengths and areas that need improvement. Studying the strategies and methods of successful companies can help provide guidance for any company who wishes to take their business to the next level. Better pizza. Differentiation Strategy Prof. (Dr.) Nitin Zaware Prof. (Dr.) Nitin Zaware 1 2. For example, a shoe company may differentiate their shoes by improving the style or using quality material. Differentiated instruction is a way of modifying the learning experience to meet students where they are. Providing innovative and unique products can be a great way to stand out from others, but it can be costly in terms of time and resources since you need to determine what that unique product is and take time to develop it. You don’t have to reinvent the wheel and make something completely new, but you do need to have a product that meets customer needs better than anything else available. You want to make sure that your product is different (and better) than any direct competitors’ products. Creating a business strategy that's in line with the vision you have for your company takes time and development. Use learning apps that permit students to work at their own pace. Students with various learning styles process information in different ways. The following section gives examples of companies in different industries that use differentiation strategy to show that the business strategy can be used by to gain a competitive advantage by any company over its rivals in the respective industries. Use an instructional aide at one of the groups to check for understanding and help struggling readers. While it is likely to have a lower market sharethan a firm following a cost leadership strategy, profits are high due to the perceived product and service differences among customers. Just because you aim to be different on one level doesn’t mean you can’t change things up on all three. To get to all of these, you’ll need to spend time researching your industry, client, and alternatives to your product. Carol Ann Tomlinson is a leader in the area of differentiated learning and professor of educational leadership, foundations, and policy at the University of Virginia. Tiered Activities. Apple’s iPhone is the best example of a differentiated product. Top Competition: AT&T, Verizon Wireless. Low-cost leader strategy: Trying to provide a low-cost provider of a product or service that offers a broad range of customers (for example, Sam’s Club and Southwest Airlines). Copyright © document.write(new Date().getFullYear()); Zippia, Inc. Take the hassle out of your job search & get an offer faster. Porter's Generic Strategies with examples 1. Horizontal differentiation is when products are differentiated according to a specific feature. The profitability of cost leaders gives them room to innovate, manoeuvre, and survive as compared to their lower-margin competitors, especially in price centred industries. While differentiated instruction helps all students, the benefits of differentiated instruction primarily impact: Lesson modifications should seem invisible, since no student wants to be separated from their peers due to their abilities. Although there can be differentiation in services’ too, in this book, we would use the word ‘differentiation’ … The ability for a company to offer a premium price for their products or services hinges upon how valuable and unique these offerings are in the marketplace. For example, Amazon became popular because people know they can find the lowest prices for any product they’re looking for. The differentiation can be about colors, packaging, shapes, flavors, etc. This luxury brand is home to some of the most expensive clothes and accessories, but that doesn’t stop thousands of people from buying their products. They even give perks like free snacks which many other airlines have cut out who charge more expensive fares. 11 Amazing Differentiation Strategy Examples (in 2021) 1. This is the beginning of an index of similar in form and function to the TeachThought Learning Model Index. When you go into business, you’re playing to win – and to do that, you need a strategy. T-Mobile is a cellular company that's shedding … There are three main ways you can achieve differentiation. They were first set out by Michael Porter in 1985 in his book, " Competitive Advantage: Creating and Sustaining Superior Performance." Because of all of these great benefits, implementing a good differentiation strategy isn’t as easy as brainstorming why your company or product is better. Here are some ways to modify and scaffold the content in your classroom. For example, a candy company may differentiate their candy by improving the taste or using healthier ingredients. Virgin America Airlines. The cosmetics brand stands out because of its DIY and handmade approach to beauty. Differentiation strategy is concerned with product differentiation. A well-executed differentiation strategy helps your business to stand out in a competitive marketplace and convince potential customers to buy from you, rather than engaging competitors. Have small groups express the mood of a story or book with an art project or interpretive dance. While some students may succeed with straightforward worksheets, others require a variety of assessment options. Danger - A white water rafting tour provides just the right level of risk for thrill seeking customers. Incorporate hands-on activities with math manipulatives, science experiments, and language arts projects. Inclusive classrooms that include a diverse population of students require teachers to meet a wide range of needs. Chipotle revolutionized fast food and created the fast-casual trend. Provides economic benefits. There could be small businesses or involved in a single business or a large, complex and diversified conglomerate with several different businesses. A strategy which is focused on boosting the presence of a business within a marketplace and highlight the things that make it different from similar competitors is called as a differentiation strategy. As indicated, a differentiation strategy serves a broad market. If you’d like some tips on improving your lesson plans, check out our article on writing strong learning objectives. Let students choose which questions they’d like to answer on an assessment that varies in difficulty. Although salt is a commodity, Morton has differentiated its salt by building a brand around its iconic umbrella girl and its trademark slogan of”When it rains, it pours.” Simply put, a differentiation strategy is a business strategy that revolves around making your company, product, or service unique, so it stands out from other businesses in your industry or market segment. Ensuring your company is unique can help you at all points, from attracting investors to getting your company started or getting customers to buy. Safety - An airline has a better reputation for safety than its competitors. Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. Tiffany & Co. Next on our list of differentiation strategy examples is Tiffany & Co. Broad differentiation strategy examples. Differentiation strategies are a simple concept, but they can be hugely influential and rewarding if done well. The differentiation strategy is one of the three main marketing strategies, along with the low-cost provider strategy and the focus strategy. Their commitment to providing fresh food in a quick and relaxed atmosphere was then copied by companies around the world. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. You should make sure you’re keeping tabs on any changes in sales and analyzing the data to make sure your changes positively impact the company. Lush. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. Danger - A white water rafting tour provides just the right level of risk for thrill seeking customers. Differentiation is a marketing strategy in which your brand identifies the one thing that makes it genuinely different from competitors and then leverages that notion in its branding and messaging to effectively attract ideal customers. Other benefits of a strong differentiation strategy are reduced price competition, creating brand loyalty, better profit margins, and eliminating product substitution. Below we’ve gathered a list of 50 differentiation strategies. On the other hand, luxury brands use maximum prices because the high price is part of the luxury and lifestyle that they are selling. The advantage here is that there is less competition and, therefore, greater pricing flexibility.